Marketing teams 60 min
Brand & Marketing Pack
Get the whole team aligned on what the brand actually stands for.
Surface current brand perceptions, explore creative and strategic tradeoffs, generate campaign or positioning ideas, and prioritise the strongest direction.
What Your Team Leaves With
- Current brand perceptions and team alignment surfaced
- Creative and strategic tradeoffs explored
- Campaign, positioning, or messaging ideas generated
- The strongest direction prioritised and owned
Included Activities
Every activity type in this pack is designed to work together in a single session.
Icebreaker Experience
Fill-in-the-blank prompts. Everyone answers freely.
Team Polls
Gather opinions and reveal group preferences.
Would You Rather
Workplace dilemmas that spark conversation.
Idea Storm
Generate ideas rapidly. Capture the room's thinking.
Priority Poker
Align teams on priorities. Reveal where opinions differ.
Example Questions
A sample of the content included in this pack.
- The thing our brand stands for that we're not communicating clearly enough is ______.
- The campaign idea I've been sitting on is ______.
- Would you rather: be the most recognised brand in your category, or the most trusted?
- How well does our current messaging reflect what we actually do?
Recommended Playbooks
These workshop formats are built to use this pack.
Facilitator Notes
Polls establish current state before ideation — run them first. Idea Storm is the anchor activity. Avoid treating subjective creative preferences as objective correctness.
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