Brand and Marketing Workshop
Marketing teams, brand teams, communications teams, agencies
Surface current brand perceptions, explore creative and strategic trade-offs, generate campaign or positioning ideas, and prioritize the strongest direction.
Workshop Goal
The Problem
Surface current brand perceptions, explore creative and strategic trade-offs, generate campaign or positioning ideas, and prioritize the strongest direction.
What You'll Achieve
- Surface current brand perceptions and team alignment
- Explore creative and strategic trade-offs
- Generate campaign, positioning, or messaging ideas
- Prioritize the strongest direction
Facilitator Value
Safe For The Office™ handles the technology, timing, and participant experience. You focus on the conversation.
Workshop Timeline
A step-by-step structure for the full 60-minute session.
- Icebreaker Experience 8 minWarm up creative thinking. Lower the barrier to unconventional ideas.Marketing teams are often opinionated. Start with something that signals all perspectives are welcome.
- Team Polls 10 minEstablish current brand perceptions and team alignment before ideation.Polls establish current state. Run them before Idea Storm so the team is grounded in reality before generating ideas.
- Would You Rather 10 minExplore creative and strategic trade-offs.Marketing WYR questions surface real creative tensions. Avoid treating subjective preferences as objective correctness.
- Idea Storm 15 minGenerate campaign, positioning, or messaging ideas. This is the anchor activity.Idea Storm is the anchor. Protect its time. Do not evaluate ideas during this step.
- Priority Poker 12 minPrioritize the strongest direction and close the decision loop.After reveal: "This is what the team voted for. That's your shortlist." Resist the urge to debate — the votes are the signal.
Facilitator Guide
Key Notes
- Polls establish current state before ideation — run them first.
- Idea Storm is the anchor activity. Protect its time.
- Priority Poker closes the decision loop. The votes are the signal.
- Avoid treating subjective creative preferences as objective correctness.
- Write down the top-voted ideas before the room disperses.
Discussion Tips
- What does our brand stand for that we're not communicating clearly enough?
- Which idea surprised you the most?
- What would it take to actually execute the top-voted idea?
Closing Prompts
- "What's the one idea from today you want to keep alive?"
- "What's the next concrete step for the top-voted direction?"
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Ready to run this workshop?
Safe For The Office™ guides you through every step. No facilitation experience required.